The dog food purchased most often in the past 12 months, by 44% of dog owners, was premium dog food (food with nutrients, less preservatives and metabolized more efficiently than non-premium food). Around one-third consider premium dog food the type they used most often, and eight-out-of-ten owners serve premium dog food in the dry form.
The next most popular type of dog food, purchased by 37% of dog owners, was dog food fortified with added vitamins or minerals. One quarter of these buyers use this food most often and the majority noted they buy the dry form. Also, approximately 3 to 4 million dogs have had organic and gourmet dog food bought for them in the past 12 months.
